India – a growing economy is currently witnessing a huge divide between the urban and the rural. While the urban pockets keep getting exposed to global trends, the rural – richly infused with culture and heritage as they live and breathe it, remain cornered and underemphasized. The fast growing economy and uncontrolled urbanisation has obliviously stripped off the cultural values off the urban population.
The role of museums has seen an expanse in its ethical boundaries over the past decade globally. Museums are now seen as a social institution – a platform to address the needs of the communities. Like a convex lenses, it converges all the different aspects of diverse communities at a single point. The focal point – a museum holds possibilities to take the responsibility to translate the essence of local communities to position them on a global platform.
Museums are concentrated in urban settlements and remain inaccessible to the rural. The role of rural remains concentrated to art fair, handicraft stalls and such activities aimed at showcasing art and culture. There is a lack of a connection between the rural audiences to museums – with all those who are not artisans or craftsmen.
ICOM (International Council of Museums), for the International Museum Day 2019 has declared a theme of Museums as Cultural Hubs – The Future of Tradition. Jaya He GVK New Museum, a convergence of global audience takes an initiative to translate all these prevailing scenarios to resonate with ICOM’s theme into a 75 days celebration of Maharashtra.
The festival is titled Paaoolkhuna – Celebrating the Imprints of Maharashtra. The logo is designed as a Warli figure – The Sutradhaar, The Storyteller -playing a ‘Tutari’ - a musical instrument traditionally used to declare a remarkable arrival. The SUTRADHAAR becomes the mascot of the event, like a raconteur, telling the stories of the culture of Maharashtra to the world, leaving his Paaoolkhuna - footprints behind, as imprints of Maharashtra on a global audience.
The festival aims to position the Jaya He GVK New Museum and at large – the Mumbai Airport as a platform to bring the rural to the global. Focusing on all the unexplored indigenous aspects of Maharashtra, this event creates a hub of the diverse cultures from the interiors of Maharashtra for the world to witness.
To cover every aspect of the state and to discover the undiscovered, the festival spanning over 12-13 weeks breaks down into segments of for the 5 regions of Maharashtra. While the central theme remains Mumbai, every segment aims to dig deep into the History, Art, Culture, Food and People.
It brings in not only the artisans and craftsmen but also farmers and storytellers to tell the travellers their untold stories. The visitors get to explore the depths of the real Maharashtra with the real people.
While travellers get to explore, Entertain, Engage and experience the essence of the state with many programs and exhibitions, the natives get an opportunity to access a global platform. This can become a small step towards changing the intimidating perception of a museum to a platform for one and all.
Get a glimpse of the Jaya He Carnival 2018 on our YouTube Channel
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